Jermaine Jackson, along with Diamond jeweller Coronet , holds the Guinness World Record for Most Jewels on a Guitar, a record he received when he presented, played and performed “Let’s Get Serious” (exactly 36 years after releasing the hit song) on the Coronet Gemstone Gibson SG Guitar titled “Circles of Life” on 17 March 2016, at Baselworld 2016. The instrument is encrusted with 16,033 Swarovski gemstones and is co-designed by Jermaine (and product director of Aaron Shum Jewelry, Alice Trinh) and sponsored by Swarovski Gemstones. Jermaine also presented this extravagant instrument art piece that holds the Guinness World Records title “Most Jewels on a Functioning Guitar” at several functions worldwide.