Besides being a musician, performer and humanitarian, Jermaine Jackson is an entrepreneur. He moves beyond the music in the worlds of entertainment, hospitality jewelry and accessoiries to make his dreams come true and turn his creative concepts into reality. 

The sparkle between one of the world’s most-loved bands and the GUINNESS World Records Holder started with the enthusiastic passion and creative imagination of a mutual friend between The Jacksons and Aaron Shum Jewelry. By building up the connection of the music legend and the prestigious worldwide patented Diamond Guitar Design, it arises the chance of the unforgettable and overwhelming public performance at BBC Proms at the Park in London, gracing the Great Britain’s largest outdoor classical music event.

To celebrate the remarkable 50th Anniversary of The Jacksons and in memory of his late brother Michael, Jermaine Jackson invited the GUINNESS World Records Holder, Aaron Shum, to create unique and personalized rings for his family members, with design concept by Jermaine. The creation of the rings is dedicated to the legendary family’s musical history and precious memories between the beloved siblings.

Jermaine Jackson Fine Jewelry was established in 2016 as a collaboration with Coronet® and was officially launched in Baselworld 2016.
Jermaine Jackson Fine Jewelry encompasses collections with diversified themes and creative designs, including:


with gemstones and diamonds


with designs provided by Jermaine Jackson for exquisite pieces of 18K Jewelry  based on the theme of the Guiness World Record Guitar


featuring brooches, pendants, necklaces, rings, bracelets and earrings that are fashion and trendy to ladies nowadays
to further elaborate the extravagant design of the GUINNESS CORONET® Diamond Guitar. 


with diverse beautiful design and a playful dual face watches



each piece of jewelry is crafted exquisitely with a beautiful story to tell and a careful selection of high quality material.

"Jewelry, just like music, has the ability to spread love and joy. Let us never forget its power."




Jermaine Jackson signed a deal on April 15th, 2016 to set up a studio in Shanghai, consisting of a theme park and art school in honor of his late brother Michael Jackson. Jackson signed the deal with HoLLyWood Cultural Industry Development (Shanghai) Ltd. to launch "The EMPEROR Group" studio during his business trip to China last weekend. Jermaine has been inspecting several locations in Shanghai looking for sites to build The Jacksons theme park and an art school and hold a concert in memory of Michael Jackson. 

In addition, Jermaine will also work with his Chinese partners to produce a theme song entitled "The Shadow of Heaven" for a Chinese-American film co-production about the story of the Jews in Shanghai during 1939. 

In the Women's Life interview (January 2016) Jermaine talked about a new business project called JS9. I believe in JS9 because it’s real – I love it, I love to drink it. I have a vision for JS9 food and beverage company- no job too big or small. The foundation has to be strong and solid, the right team will sustain and stand- what makes us different is the health conscious ingredients and the charitable association of our products – it’s a brand that helps make changes in life and makes the world a better place and bring an awareness to what is going on. I want to see JS9 food and beverage company becoming a major player in the market.


Along with Chinese business partners in Hong Kong, Jermaine established JHH Entertainment and Jackson House Holdings. Jermaine is looking for business far beyond the United States and he is preparing to attack the Asian market. Jermaine Jackson is a musician, businessman and keeper of the flame. 


It’s taken Jermaine 20 years to get to this point and it’s a dream that he shared with Michael, but it’s happening: Jermaine is entering the hospitality business! Jermaine's mission is to establish the Jackson name as a unique brand of hospitality and entertainment. Jermaine is travelling Asia and other places in the world  to find locations to build Jermajesty Hotels and Resorts and to present entertainment products.


The Jermajesty Hotels & Resorts combines 5‐star deluxe hospitality with exciting entertainment by incorporating, amongst other activities, the Jackson Life Museum and Entertainment Centre in each resort. Jermajesty Hotels and Resorts will be the place to be seen and where you can lose yourself in high‐end shopping bazaar, spoil yourself at fine dining on various exquisite cuisines, and get rejuvenated in one of the out‐of‐the‐world health spas. A number of Jermajesty Hotels and Resorts projects is at different stages of development, most of them in China.  

The Jermajesty Hotels will also house an entertainment centre called Jackson Life Entertainment Centre, which is a huge place you can go into with all kind of floors of entertainment, clubs, dance, music, restaurants and all kinds of memorabilia of The Jackson family’s career and legacy. Jackson Life Entertainment Centre will have the capability to broadcast concerts and TV shows for distribution over traditional and Internet TV.

“Being involved in the hospitality business is a dream I shared with my brother Michael,
and Jermajesty Hotels and Resorts is named after my son." 

- Jermaine Jackson, 2013

In 1992, Jermaine produced The Jacksons: An American Dream, an award-winning and highly-rated miniseries about the history of The Jacksons. In 1994, Jermaine was co-executive producer of The Jackson Family Honors special for NBC, which benefited charities.