The sparkle between one of the world’s most-loved bands and the GUINNESS World Records Holder started with the enthusiastic passion and creative imagination of a mutual friend between The Jacksons and Aaron Shum Jewelry. By building up the connection of the music legend and the prestigious worldwide patented Diamond Guitar Design, it arises the chance of the unforgettable and overwhelming public performance at BBC Proms at the Park in London, gracing the Great Britain’s largest outdoor classical music event.

To celebrate the remarkable 50th Anniversary of The Jacksons and in memory of his late brother Michael, Jermaine Jackson invited the GUINNESS World Records Holder, Aaron Shum, to create unique and personalized rings for his family members, with design concept by Jermaine. The creation of the rings is dedicated to the legendary family’s musical history and precious memories between the beloved siblings.

Jermaine Jackson Fine Jewelry was established in 2016 as a collaboration with Coronet® and was officially launched in Baselworld 2016.
Jermaine Jackson Fine Jewelry encompasses collections with diversified themes and creative designs, including:

JERMAINE JACKSON SIGNATURE COLLECTION

with gemstones and diamonds

CORONET® DIAMOND GUITAR 18K JEWELRY COLLECTION

with designs provided by Jermaine Jackson for exquisite pieces of 18K Jewelry  based on the theme of the Guiness World Record Guitar

CORONET® S925 STERLING SILVER GUITAR COLLECTION

featuring brooches, pendants, necklaces, rings, bracelets and earrings that are fashion and trendy to ladies nowadays
to further elaborate the extravagant design of the GUINNESS CORONET® Diamond Guitar. 

ARABESQUE COLLECTION

with diverse beautiful design and a playful dual face watches

JACKSON 50th ANNIVERSARY COLLECTION


CIRCLES OF LIFE COLLECTION

each piece of jewelry is crafted exquisitely with a beautiful story to tell and a careful selection of high quality material.

"Jewelry, just like music, has the ability to spread love and joy. Let us never forget its power."